The Avengers

Facts and Figures 

Directed by -  Joss Whedon 

Produced by - Kevin Feige 
Studio - Marvel Studios

Distributor-  Walt Disney Studios / Motion Pictures 

Stars-  Robert Downey Jr, Chris Evans, Scarlett Johansson 

Genre -  Action, Superhero and Sci - fi 

Budget - $220 million

Release Date - April 22 2012

Box Office -  $1,511,757,910 - Worldwide 

Promoting The Avengers 

The Avengers website contains webpages such as Videos, Characters, Downloads and Special Offers.  Within the downloads audiences have the opportunity to download desktop images of the characters from the film. By allowing audiences to download something from the film it allows them to be apart of the film and makes them want to go see the film. On the downloading page you can download elements such as wallpapers, fb covers, twitter skins,buddy icons. By allowing audiences to download images of the characters and to use them as covers on social networking sites allows that person to advertise the film to all their friends and allowing them to be drawn into the film and wanting to find out more. When entering the site within the first 15 seconds the film trailer begins to play allowing audiences who have encountered on the site what the film's about, who stars within the film and when the film is released. By placing the trailer at the beginning of the website allows to draw the audience in with the action packed clips. The website has a direct link to itunes allowing audiences to download apps and allows them to have a feel for the film by allowing them to play elements taken from the film. 

Wikinomcis

Wikinomics is the economics of collaboration, it's a software where people can co-edit. Sharing information allows profit to be made and is a new mode of production. It can be seen in a dozen of languages.  New business - new way to make money.

Peering

Free sharing of material on the internet- good news for businesses when it cuts distribution costs but bad news for people who want to protect their creative materials and ideas as intellectual property.  'Roar of collaborative culture' will change economics beyond recognition and corporations are forced to respond or perish. Artists such as Katy B gave away free 4 EP songs off her Danger Album allowing the audience to have a taster of the what album was like. The positive side of this allows the artist to share music freely but would link towards piracy.  It doesn't allow the artist to protect their creative materials. 

Thinking Globally

Web 2.0 makes thinking globally inevitable. The internet is the 'world's biggest coffee house', a virtual space in which a new blog is created every second. In this instantly global communication sphere, national and cultural boundaries are inevitable reduced. 'Harlem Shake' is a prime example that displays global communication. It began on February 2 by five teenagers from Queensland Australia known on Youtube as The Sunny Coast Skate. Allocca, some 12,000 Harlem Shake videos have been uploaded to YouTube logging more than 44 million views. On 2 February, the Harlem Shake video meme was born. By 11 Feb, YouTube claimed there were 4,000 videos being uploaded a day. The Harlem Shake has been filmed in a variety of countries like Egypt, Tunisia, France and UK